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Natasha Y

Designing for the future of technology, one with compassion and purpose

Pink Poppy Flowers

2013-2025

I’ve spent my career focused on product design roles that combine storytelling, systems thinking, and accessibility. I lead cross-functional teams, apply design thinking methodologies, and deliver innovative solutions that meet business objectives and user needs in the full design lifecycle.

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A multidisciplinary designer across product,
🎲 experience, and visual design, with a founder’s mindset and a passion for taking beautiful things from 0 to 1.

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GET TO KNOW ME
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Pink Poppy Flowers
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Pink Poppy Flowers
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PROJECTS IN FOCUS
CURRENT

Working on building an tools with AI and scaling a low cost air conditioner.

DIVERSITY IN DESIGN

To look at a long selection of projects and case studies, please visit the page below

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SUMMARY OF WORK

I began my career picking up design practices at branding and design firms, before running my own studio and bring that entrepreneurial mindset into everything I build. For nearly a decade I have been working with clients across industries over a variety of projects and brief, to delivery purposeful, thoughtful design.

 

Below is a brief overview.

JAN 2025-Present

Experience design, Korro Labs

Helping bring low cost air conditioning forward, from concept to market.

OCT 2022-DEC 2023

Senior visual designer, Shell

Folding branding into UI / Design of technology portals / Building design community within Shell

JUN 2021-JAN 2023

Lead Visual Designer, International Planned Parenthood Federation

Communication design for SRHR / Amplification of IPPF branding / Design system for diversity

MAR 2015-PRESENT

Founder/Creative Lead, Potato Skins

Branding, print and digital design for brands in various industries

For a detailed look at my work experience and career so far

I harbour a passion for illustration and motion design

PHILOSOPHY

Equitable

Purpose-driven

Intuitive

CONTRIBUTIONS & EXPERIMENTS

Tools, SaaS products, kits and more, built with lean teams and AI.

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Draft based writing tool to create a new method of writing with the use of AI as a part of our systems.

MAR 2024-Present

TOOL
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Live
📌

I am tinkering with the UI of the project to be a better pull than what code with AI could deliver. This is a good time where I am learning that even with AI tools, human intervention is rather essential.

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Social media for a boost in habit and based on non-addictive principles.

JUN 2025-Present

MOBILE APP
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Ongoing
📌

Neck deep in research for how to make a social media app without the addictive aspects of it. There is a lot of study to align with the preliminary UX research.

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STACK

Cutting through the noise, removing the unnecessary, and revealing what truly matters, designing for clarity, purpose, and lasting impact.

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