Natasha Y
Designer and illustrator
INDEX /01. Summary
Natasha Y
A highly experienced and versatile designer with 9+ years of experience driving impactful user-centered solutions across product, brand, and digital design.
I have led cross-functional teams, applied design thinking methodologies, and delivered innovative solutions that meet business objectives and user needs.
Right handed – Hands-on generalist – Infrequent winner of board games – Perpetual carrier of Sakura pens and a notebook
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10+ years of experience in product and experience, in design, print and digital
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Designed and delivered 100+ projects
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Crafting unique experiences with the power of design thinking and technology
JAN 2025-Present
Experience design, Korro Labs
Helping bring low cost air conditioning forward, from concept to market.
OCT 2022-DEC 2023
Senior visual designer, Shell
Folding branding into UI / Design of technology portals / Building design community within Shell
Worked with Shell on expanding their branding onto their UI. Shell is like and ocean, and the design department had the herculean task of bringing awareness of design methodologies into other departments. I helped uplift their design practise for Shell global by managing the internal communication for Shell Design. I also designed a mobile app for taxi drivers refuelling at Shell stations—designed for speed and ease. I also designed the Shell research and technology portal.
JUN 2021-JAN 2023
Lead Visual Designer, International Planned Parenthood Federation
Communication design for SRHR / Amplification of IPPF branding / Design system for diversity
Supported the IPPF's mission of enabling services and championing sexual and reproductive health and rights for all, especially the under-served, with multi-media graphic design.
MAR 2015-DEC 2023
Founder/Creative Lead, Potato Skins
Branding, print and digital design for brands in various industries
Potato Skins is my studio banner. Currently used as a space for experimentation in communication in social impact space, aligning digital solutions with comms for development. Previously, I have undertaken projects in print and digital, with clients such as Oxford University Press, Hero Future Energies, Dalberg, Bill & Melinda Gates Foundation, Meta, Better Cotton Initiative, Royal Enfield, Rotary India, Breakthrough, Sangath, Swasth Alliance and more.
JUN 2014-FEB 2016
Co-founder, Half Horn
An eclectic brand that put artists at the forefront of the ecommerce.
Artist friendly and on demand printing brand rethinking ways to manage the tieups between artists and companies to bring forth a better co-working relationship.
OCT 2013-MAY 2014
Designer at Ideazinc and Letternote
Creating graphic designs for a brand called Letternote for its online and offline store. Worked in the in-house design agency, with multiple clients covered for print and digital tasks.
PHILOSOPHY
Equitable
Purpose-driven
Intuitive
SUMMARY OF WORK
I began my career picking up design practices at branding and design firms before running my own design studio, and bring that entrepreneurial mindset into everything I build. For nearly a decade I have been working with clients across industries over a variety of projects and brief, to delivery purposeful, thoughtful design.
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good design • design good
DESIGN•ILLUSTRATION /25
Natasha Y
Shortlisted work
INDEX /02. Nuggets
2023
Side Notes
[1] Eventually, I learnt that it is very hard to convert education of "green software" to actual application. The logistics are complex
Shell
Branding for "green cloud"
Developed the visual identity for a cloud sustainability initiative Shell
Making Everyday UX UI at Shell
Built a mobile app for taxi drivers refuelling at Shell stations—designed for speed and ease.
South Asia Conference for SRHR
Created extensive identity and material for IPPF South Asia conference, with explicit focus on localisation and representation.
2023
Side Notes
[1] A long time was spend on tinkering with the fastest way of making a payment–loading money onto a wallet, complete a payment.
Shell
2023
Side Notes
[1] In my nearly two years of engagement with IPPF, the most illuminating work was creating the numerous internal and external reports covering their various programs. I got access to insightful information that eventually helped build my own understanding of sensitive topics.
[2] I am most proud of an animation I for awareness on breast feeding. I got to channel my own passion for right to safety for women.
International Planned Parenthood Federation
Designing with Sensitivity at IPPF
Worked on communication around SRHR, balancing nuance with clarity. Created brand assets, event kits, and internal materials that spoke to both emotion and precision.
In Focus
Supporting Oxford University Press
Provided ongoing creative across social media, events, and catalogues—adapting design to academic, educational, and global audiences.
Bringing Dalberg to Davos
Designed the circulation material for Dalberg’s presence at Davos 2025.
Packaging led Identity, Corseca
Led branding, packaging, and e-commerce design for a consumer tech brand—merging product standouts with visual impact.
2019
Side Notes
[1] Contributed hundreds of graphics to the long term engagement with OUP
[2] Creating custom merchandise for classic novels was my favourite assignment.
Shell
Crafting AR Experiences for Meta
Created an interactive AR installation that brought together spatial design and digital play.
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Designing Toolkit for Breakthrough
Produced toolkits that helped Breakthrough take its gender justice work into communities, classrooms, and campaigns.
Designing Outreach for Unlocked Graduates
Developed bold, engaging mailer campaigns.
Designing with Sensitivity at IPPF
Worked on communication around SRHR, balancing nuance with clarity. Created brand assets, event kits, and internal materials that spoke to both emotion and precision.
JUMP TO
Illustrations
In Focus
Making Everyday UX UI at Shell
Built a mobile app for taxi drivers refuelling at Shell stations—designed for speed and ease.
Bringing Dalberg to Davos
Designed the circulation material for Dalberg’s presence at Davos 2025.
Branding for "green cloud"
Developed the visual identity for a cloud sustainability initiative Shell
South Asia Conference for SRHR
Created extensive identity and material for IPPF South Asia conference, with explicit focus on localisation and representation.
Packaging led identity, Corseca
Led branding, packaging, and e-commerce design for a consumer tech brand—merging product standouts with visual impact.
Crafting AR Experiences for Meta
Created an interactive AR installation that brought together spatial design and digital play.
Supporting Oxford University Press
Provided ongoing creative across social media, events, and catalogues—adapting design to academic, educational, and global audiences.
Designing Advocacy Tools for Breakthrough
Produced toolkits that helped Breakthrough take its gender justice work into communities, classrooms, and campaigns.
Designing Outreach for Unlocked Graduates
Developed bold, engaging mailer campaigns.
Cutting through the noise, removing the unnecessary, and revealing what truly matters—designing for clarity, purpose, and lasting impact.
Natasha Y
Industry
INDEX /03. Footprints
Clients
Shell
International Planned Parenthood
Wysa
Swasth Alliance
Conversations on Consent
Better Cotton Initiative
Meta
Roz
Unlocked Graduates
Economic Times: Brand Equity
Royal Enfield
Breakthrough
Saathi Agro
Hero Future Energies
Bill & Melinda Gates Foundation
Hong Kong Jockey Club Charities Trust
Dalberg
Omidyar Network
State of Aadhaar
Sangath
Mariwala Health
POD Adventures
University of Sussex
Wellcome Trust
Global Health Security
USAID
Momentum
Oxford University Press
The Quint
Rotary Club of India
Raman Kant Munjal Foundation
AB Hospitals
Limn Entertainment
Corseca
Saatvik Solar Energy
Outline India
Resonance Data
Ferns & Petals
Services
Identity
Brand Concept and Identity
Naming and Logotype
Brand Guidelines
Brand Development
Ongoing Brand Support
Design System
Design Tokens & Foundations Component Library
UI Kit Development
Documentation & Guidelines Accessibility Standards
Responsive System Design
User Experience and Interface
UX AuditDesign ConceptsProductMarketing & Corporate WebsitesWeb ApplicationsMobile Applications
Illustration & Motion
Marketing material
Editorial
Digital and Print
After Effects Animation
Web Animation
Marketing Assets
Onboarding Animation
Motion Showreel
Natasha Y
Get in touch
INDEX /04. Reach out
